Our Story

Built for real courtrooms.
By people who work in them.

VoirPro was founded by trial consultants and attorneys who experienced the limitations of traditional jury consulting firsthand — and built the platform they wished had existed.

Our Mission

Transforming jury consulting from intuition to intelligence.

Jury consulting has operated on instinct and experience for decades. That expertise has real value — but it doesn't scale, it doesn't compound, and it walks out the door when the consultant does.

VoirPro was built to change that. Not by replacing the judgment of experienced trial professionals, but by giving that judgment a structured, data-driven foundation that makes it replicable, teachable, and institutional.

Every module in the Voirtex platform was developed through live trial work — tested under real courtroom pressure, refined with real attorneys, and validated against real verdicts.

Developed in live trials.

Not a theoretical framework. Every Voirtex module was built and refined through actual trial engagements across multiple jurisdictions and practice areas.

Designed for the whole team.

Built for attorneys, paralegals, analysts, and consultants to work together in a single structured system — not just for the lead trial consultant.

Built to compound over time.

Every matter makes the next one smarter. Juror profiles, scoring models, and theme libraries accumulate as institutional intelligence owned by the firm.

Leadership

The team behind VoirPro.

A combination of trial strategy expertise, quantitative analytics, and financial leadership — built around the mission of transforming how litigation teams prepare for trial.

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Bryce Gartner

Founder & CEO

20+ years in analytics, data visualization, and litigation strategy. Consultant to national trial teams and adjunct professor at Duke University Fuqua School of Business (Quantitative Management). Architect of the Voirtex platform and VoirPro's commercial strategy.

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Daniel F. Church

Chief Legal Officer

Named Partner, Morrow Willnauer Church LLP. Nationally recognized trial attorney and defense strategist who has tried and supervised hundreds of complex liability cases across multiple jurisdictions. Ensures platform alignment with real courtroom realities and evidentiary standards.

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Matthew Illuzzi

Chief Financial Officer

20+ years in finance, analytics, and business strategy leading various stage entities to successful financial outcomes. Leadership roles from startups to the Fortune 50 including Omnicom Group and Andersen.

Legal Advisory Board

Guidance from the trial bar.

VoirPro's Legal Advisory Board is composed of nationally recognized trial attorneys who provide ongoing input into platform development, methodology, and real-world applicability.

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Thomas Paschos

Paschos Law

K

Kevin O'Brien

Stampone O'Brien Dilsheimer Holloway

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Blake Butner

Morrow Willnauer Church LLP

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Edward J. McGinn Jr.

Marshall Dennehey (Partner, Ret.)

Z

Zak Kramer

Elon University School of Law, Dean

Work With Us

Ready to see the platform in action?

Start with a conversation. We'll show you how VoirPro has performed in trials similar to yours.

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